YouFibre
Copywriting
I’m consultant copywriter for the YouFibre Marketing Team. I work alongside their super CRM Manager and their talented in-house designers. It’s such a great brand and fab team to work with; I’ve loved being able to shape their tone of voice and bring my broadband experience to support their email campaigns, blogs, website content, and brand & acquisition campaigns.
Lastest Work
〰️
Lastest Work 〰️
The Brief
Revisit the referral programme content to bring in the new tone of voice so it could be relaunched.
The Deliverables
Referral campaign messaging and tone of voice, referral webpage, referral portal content and journey emails.
The Brief:
Create a series of lead generation emails to support business broadband sales activity.
The Deliverables:
Three emails tailored for each audience - small, medium, and large businesses using customer insights to highlight the real-life and relatable broadband issues that YouFibre broadband can solve.
The Brief
Ad-hoc requests for blogs to support email campaigns and latest news or announcements.
The Deliverables
Euros Campaign
The Brief:
Create some fun headlines and copy for an integrated press campaign during the Euros 2024.
The Deliverables:
Copywriting the headlines and copy for the DPS and digital formats, and a longer editorial piece.