Your Creative Sauce
Campaign Strategy | Pitch Writing | Copywriting
I've worked with Your Creative Sauce for many years now, first as a client and now as a client-facing extension of their team. I love being able help them to offer more to their clients; from marketing strategy, copywriting, and campaign ideation. I’ve led messaging workshops and drafted scripts for client videos. I also support them with client pitches.
Latest Projects
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Latest Projects 〰️
The Brief
Develop a behaviour change campaign to address alcohol related anti-social behaviour in the city centre.
The Deliverables
Campaign Strategy, Copy and Creative
The campaign launched in July 2024 on social media and across the city. We developed a suite of amusing headlines and creative to tackle the specific issues experienced in the city.
It includes railway station and venue posters, shop wraps, as well as planters, cigarette totems, and bollards across the city centre. The campaign helped York BID secure reaccreditation of the Purple Flag designation for the city.
The Brief
Create two videos to support the Talk2Me campaign devised by the Access4all young people’s group.
The Deliverables
Key Message Workshop | Message Development | Training Video | Social Media Video
The campaign launched in May 2024 and aims to encourage professionals to speak directly to young people when the conversation is about them, if that is what the young person wants.
We held a series of workshops to get to know the young people and to capture their ideas, key messages, and the video footage. Supporting them and taking their lead to write a script to enable them to deliver on camera.
Harro-i Sales Brochure
Coming soon….